Product Tiers

Three legends, one lineage. Every Mayura label is Full-Blood Wagyu; each tier marks a step up the marble-score ladder — and a step deeper into flavour, texture and richness.

• Gold Label — Marble Score 5–7
• Platinum Label — Marble Score 8–9
• Signature Series — Marble Score 9+

Gold Label — MS 5–7

The journey begins in the sun-drenched pastures of Mayura Station. The Gold Label is your introduction to a world few have truly experienced. When it meets the heat, it speaks in the language of the earth itself: rich, robust, unapologetically beefy — the flavour of iron-rich soil, of native grasses swaying in the Southern Australian wind, and of heritage and honest craftsmanship. This is your foundation, your reference point.

Platinum Label — MS 8–9

You’ve crossed the threshold. Now, you ascend. The marbling has multiplied, spreading evenly across the surface — a natural art no human hand could replicate. As it cooks, the abundant marbling creates a self-basting spectacle, and a texture that redefines tenderness. On the palate there is a sweetness without sugar, a richness without heaviness, and a lingering finish.

Signature Series — MS 9+

The Signature Series exists in a different realm entirely: Full-Blood Wagyu in its ultimate expression. The marbling isn’t just high — it’s extreme, infusing every space within the meat’s structure to create a texture so silky-smooth it barely requires chewing. Its buttery richness coats the palate like velvet, while complex nutty undertones add depth and intrigue. This is the wow factor made tangible.